Written by Its time for the most exciting event of the year – the unmissable SQLBits! It is the world’s largest Microsoft Data Platform conference, is set to electrify London’s ExCeL Centre from June 18–21, 2025. As the 22nd iteration of this community-driven event, SQLBits 2025 promises an unparalleled experience for data professionals, offering over 300 sessions, innovative training formats, and unmatched networking opportunities. Here’s everything you need to know about this must-attend event for Data Engineers, Analysts, Scientists, Architects, and more.
A Neon-Charged Return to London
If you are ready for the Advanced DAX workshop with Marco Russo or Building AI Apps with Bob Ward or a deep-dive into Power BI Memory with Chris Webb and many other killer Fabric, SQL, Databricks topics – then you should definitely visit SQLBits!
After successful runs in Wales (2023) and Farnborough (2024), SQLBits 2025 returns to the iconic ExCeL London, a venue known for hosting cutting-edge events. The Neon theme embodies energy, innovation, and the dynamic buzz of the data industry, setting the stage for a conference that’s as visually striking as it is intellectually stimulating. Expect a lively atmosphere with neon-themed decor, a glowing party, and an agenda designed to spark inspiration. The ExCeL’s prime location in London’s Docklands, with excellent rail, road, and air links, ensures easy access, and nearby hotels like the 4-star Aloft make attendance seamless.
To register use the official homepage here: Home | SQLBits.com.
What’s New for 2025?
SQLBits 2025 introduces exciting changes based on community feedback, ensuring a tailored experience for all attendees:
- Daily Training Days: Unlike previous years, where workshops were confined to a single pre-conference day, SQLBits 2025 offers full-day Training Days from Wednesday to Friday alongside shorter General Sessions. This gives delegates flexibility to choose when to dive deep into topics like advanced DAX, Python for data analysis, or Microsoft Fabric engineering. The in-person-only Training Days prioritize immersive, hands-on learning to maximize impact.
- Decision Makers & Data Leadership Track: A new track targets executives and team leads, featuring real-world insights on building data culture, leading teams, and driving organizational change. Experts like Gethyn Ellis and others will share strategies for navigating the evolving data landscape
- Enhanced Networking: Responding to 2024 feedback, SQLBits 2025 adds daily daytime networking sessions, including events for industry newcomers and first-time attendees. These complement evening events like the neon-themed party, fostering connections across the global data community.
- Content Grounded in Reality: Speakers are tasked with delivering sessions based on personal experience, avoiding generic documentation recaps. The focus is on practical, inspiring content that showcases “the art of the possible” for data professionals.
A Packed Agenda for All Skill Levels
The SQLBits 2025 agenda, announced four months prior, features over 300 sessions curated by world-class speakers, with more than 1,250 submissions in 2024 alone. From lightning talks to full-day deep dives, the content spans beginner to advanced levels, covering:
- Power BI and Microsoft Fabric: Sessions explore Power BI’s latest features, Fabric’s Data Engineering, Data Factory, Real-Time Analytics, and OneLake integration.
- SQL Server and Azure: Core database management, performance optimization, and cloud integration remain staples.
- AI and Machine Learning: Topics include ethical AI, bias reduction, and practical applications in data workflows.
- Data Leadership: Strategies for CDOs, CTOs, and CIOs to foster data-driven organizations.
The Call for Speakers, which closed in late 2024, ensures a diverse lineup, with notifications sent by March 2025. Past attendees rave about the speaker quality, describing sessions as “world-class” and the content as “actionable.”
Why Attend SQLBits 2025?
SQLBits stands out for its community-led ethos, organized by data practitioners rather than corporate event companies. This focus delivers:
- High-Quality Education: With 200+ hours of content, accessible on-demand post-event, attendees gain practical skills to tackle real-world challenges.
- Unrivaled Networking: Connect with 2,500+ professionals, from peers to industry leaders, through structured sessions and informal events like the Friday night neon party.
- Inclusive Atmosphere: SQLBits champions diversity with initiatives like pronoun badges, childcare, and sessions for new professionals. The 2024 event raised £8,209 for children’s cancer support, showcasing its community spirit.
- Cost-Effective Value: Full conference passes are over 20% cheaper than comparable events, with Super Early Bird pricing (until January 24, 2025) and hotel packages at the Aloft offering added savings. A free Saturday add-on sweetens the deal.
Practical Details
- Dates: June 18–21, 2025 (Wednesday–Saturday)
- Location: ExCeL London, Capital Suite, accessible via Prince Regent DLR
- Tickets: Available now, with Super Early Bird full conference passes and limited hotel packages. One- and two-day passes go on sale in January 2025.
- Format: In-person only for Training Days; General Sessions may be streamed post-event (no virtual option confirmed).
- Sponsors: JetBrains and others showcase tools for data professionals, enhancing the expo floor experience.
Community Buzz and Sentiment
Attendees from 2024 described SQLBits as “magic” and “the best data community event,” praising its inclusive vibe, high-energy atmosphere, and practical content. Posts on X highlight excitement for the Neon theme and the Decision Makers track, with anticipation building for London’s dynamic backdrop. Past participants like Brent Ozar call it their “favorite database conference” for its innovative approach and fun elements like themed parties.
Don’t Miss Out
SQLBits 2025 is more than a conference—it’s a celebration of data, community, and innovation. Whether you’re a Power BI enthusiast, a Fabric engineer, or a data leader, this event offers the tools, connections, and inspiration to elevate your career. Secure your Super Early Bird ticket before January 24, 2025, and join the neon-lit journey at ExCeL London. For more details or to register, visit sqlbits.com.